His work sits on the commercial side of a business rather than the technical one. He leads the team that takes an offer from an untested idea to a live product with paying members, deciding what gets built, how it is positioned, what it costs, and how demand is created for it.

He started Visium in 2023 and incorporated it in 2024. It has since served more than twenty clients, six of those engagements published as case studies across fitness, trading education, beauty, business education, gaming, and personal development.